“Your brand is the single most important investment you can make in your business” 
Steve Forbes

How strong are your branding efforts? In today’s day and age, where customers are increasingly sophisticated and competition is becoming more and more intense, having a strong brand is vital for your business’ survival – and it goes beyond sporting a swanky logo. With several efforts existing (design style, marketing, customer service, philosophy etc.) and others yet to be discovered, a strong brand should ultimately communicate your intended message and determine the way you do business. In other words, your brand represents you, from the way employees work to the way your customers perceive you.

 

 

So, what’s the big deal about branding?

A business having a strong brand is like an author having great stories – not only does this enable the author to write, but it also gives them the means to write more. With branding, you can truly flourish in your respective market by creating a strong identity; regardless of your capacity or offering. Here are some of the key benefits of boasting a powerful brand:

Consistency
When a business has established its branding – marketing, colours, typography, philosophy etc. – it can start to model all future efforts. But why? When uniformity is active, it makes other decisions easier and spurs other branding benefits such as customer recognition, credibility and shared values.

Credibility
Sales and conversions are the heartbeat of your business. However, in order for the blood to flow, you need to gain people’s trust. This is where solid branding comes in handy. Here, your consistent efforts have the ability to establish your company as a serious professional business, so people will be willing to spend their hard-earned money on your product or service.

Customer Loyalty
It’s great when you attract new customers; there’s no denying that. Though, it’s even better when they come back for more! A strong brand has the ability to retain customers on a long-term basis. Take Apple’s iPhone for example – when a customer is deciding on a new phone, they are most likely to upgrade to a newer iPhone as an opposed to its competitor brand, Samsung. This is thanks to their product quality, design, company culture and marketing.

By finding out what your customer’s want and understanding how you provide them with value, you’re one step closer to achieving customer loyalty.

Customer Recognition
Customer recognition allows your business to stand out among the crowd. It’s also an essential ingredient for loyalty. Afterall, a customer isn’t going to be loyal to a brand they can’t recall. The best way to achieve customer recognition is through that all-important consistency. So, established branding efforts such as a concise logo, colours and typography will be sure to tick a memory in your customer’s minds – just make sure it’s a pleasant memory!

Common Values
By establishing your brand values, you can achieve customer loyalty. How? Well, shared values can help with two things – values can be communicated among your employees, which will improve consistency among your product or service; and your values can connect you with your customers. Take Ben & Jerry’s for instance – one of their social values is to improve the quality of life on all geographic scales. This connects with all their customers because it affects them positively! Thus, they will be back for more!

Want to turn your business into a strong brand? Be sure to check out our branding package today.